Social Partnership Program Overview

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1. Influencer Outreach

• Brand Discovery: Our team collaborates with yours to determine the ideal influencer profile that resonates with your brand ethos.

• Tailored List Building: Utilizing sophisticated tools, we curate a list of potential influencers who align with your brand’s vision and values.

• List Approval Process: Together, we review and finalize the selection to ensure each influencer is a perfect match for your brand.

• Influencer List Outreach and Product Seeding Campaign

• 1st Outreach Message: We reach out to gauge interest with a personalized message highlighting potential partnership benefits. The goal of the message is to just get the influencers to be interested

• 2nd Out Reach Message (Brand / Product Intro): Influencers receive a bit more information about your brand and even choose a product they want to try (We prefer that you have a special influencer PR kit built out, that has more premium packaging and something they can do an unboxing of, if not we utilize our favorite software to let them pick product and auto deliver it to them)

• Influencer Contract: After the influencer decides that they want to work with your brand we send them a basic seeding contract that gives you rights to the content they’re going to post. So you can use that on ads and your website as you please, and in return they get the free product as well as an affiliate link (or code) they can post and earn commissions from.

The incentive program will all be created by the Kwik team.

<aside> ⭐ Kwik Resources:

• Marketing Asset: Custom influencer outreach messages
• Influencer Agreement Software / Tool.
• Influencer Automated Outreach Tool.
• Influencer Specialist to find the right influencers.
• Influence Outreach Specialist: they will work on outreaching, contacting, and seed the product to the influencers.
• Influencer Discovery / List Building Tool: We will provide the software required to find those influencers, onboard them.
• Custom Domain Setup: We will setup and warm up all the domain names required for the outreach to ensure deliverability.
• Proven written influencer outreach messages written custom for your brand. </aside>

Key KPI’s

• Response Rate to Initial Outreach
• Interest Rate
• Product Selection Rate
• Contract Acceptance Rate
• Product Seeding Completion Rate

2. Influencer Onboarding

• “The Red Carpet Experience”: We don’t just want influencers to get a product, we want them to get an experience that makes them excited to talk about the brand. Think about when you go to a resort. It’s not just about the room, it’s the experience.
  • Custom Packaging for premium unboxing experience.
  • Phone call from influencer manager to talk about the products.
  • About the brand content, telling the brand history, story, etc.
  • Give product hacks and tips to the influencers so they can share those to their followers and have an amazing experience with the product.
  • Ask the influencer what they think about the product and even collect feedback from the influencers.
  • Talk with the influencer about possible content ideas and let them be creative!
  • Help Influencer get best possible results from Product with regular follow up, providing Tips where appropriate
• Introducing Kwik Links: From here the influencer (social partnership manager) will walk the influencer through how the affilate program works, how to create a Kwik account, how to use a link or promo code to share, and everything in between.

<aside> ⭐ Kwik Resources:

• Dedicated influencer manager to deal with each influencer seeding process.
• Detailed information on Influencer CRM, with follow up, questions, feedback, content etc.
• Marketing Asset: Product “Hacks” or “guides” to give them on what they can talk about for each product.
• Marketing Asset: Custom PR boxes for influencers.
• Marketing Asset: About the brand content </aside>

Key KPIs

• Unboxing Experience Satisfaction Rate
• Feedback Collection Rate
• Content Idea Collaboration Rate
• Kwik Account Creation Rate
• Promo Code/Link Usage Rate

1. Social Partnership Introduction

Social Partnership Introduction: After an influencer has had their post go live and they have generated some links we want to introduce them to the social partnership program. Not as a spammy promo, but benefits they’re missing out on by not being a part of it. Think about having a credit card but not enabling the cashback feature.

• Follow Up with the Influencer on their posts: After the influencer has posted about the brand, we review how the post went, how the engagement went, and how the affiliate went! Hopefully at least 1 person bought!
• Introduce the Concept: Talk about our program that gives them more ways to earn. Gives them a chance to earn from their true influence, for life. Invite them via a phone call to join the program.
• Why Social Partnerships?
  • If the Influencer resonates with the product and Brand ethos, a Social Partnership creates a true win-win-win for the Influencer, their Audience & the Brand:
  • Win for Influencers:
    • Free Product
    • Welcome Kit
    • Authentic content because you resonate with the Brand
    • Doubled Commissions as an exclusive Social Partner
    • Exclusive perks for Influencer’s Audience
    • Dividends
  • Win for Customers:
    • No more catfishing content
    • Can join influencer’s campaign
    • Can invite audience to join campaign
    • Reward Program Perks
  • Win for Brands:
    • No more “1 and done” “churn & burn” content
    • Genuine content creation by motivated influencers who genuinely resonate with the Brand
    • Genuine community of motivated influencers

<aside> ⭐ Kwik Resources:

</aside>

Key KPIs

• Post-Engagement Review Rate
• Program Introduction Call Completion Rate
• Social Partnership Enrollment Rate
• Increased Engagement Rate
• Doubling Commission Utilization Rate

1. Social Partnership Onboarding

• Commitment Phase: Interested influencers officially join the program, signaled by signing a digital agreement or just opting in online.
• Welcome Kit: New members receive a comprehensive welcome email containing:
• Continuous Learning: We provide ongoing support and learning opportunities through webinars and resources to maximize the influencers’ content impact.

<aside> ⭐ Kwik Resources:

</aside>

6. Active Partnership Engagement

• Content and Sales: Influencers start creating and sharing content, utilizing personalized links to track and drive sales.
• Commission Guidance: We clearly explain the commission mechanics, including lifetime attribution and the benefits of continued participation in generating sales.